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Media and Advocacy Officer

Job Category:
National Officers
Career Level:
Job Type:
Full Time
Agency / Project:
Posted On:
10 September, 2005
Last Date to apply:
29 September, 2005
Experience in years
2 to 4

At least 3-5 years of experience working in the public information field with excellent written and spoken skills in English and Urdu. Knowledge of local languages would be an advantage.


Description (TORs):

Under the guidance and the direct supervision of the Senior Advisor Policies, Partnerships and Outreach, the Media and Advocacy Officer will be responsible for projecting effectively the work of UNDP in media (print, electronic and web). UNDP in collaboration with the Government of Pakistan is actively pursuing various development initiatives to benefit the people of Pakistan. These initiatives are broad in scope and cover many important issues. However, the visibility of these activities remains limited as majority of the population remains unaware of the work being accomplished by the projects/programmes supported by UNDP. In line with the evolving organizational perspective, effective presence in media is also critical for building stronger partnerships to support the corporate products and services along with mobilization of financial resources.

Developing Media Strategy and supporting its implementation.

Review projects/programmes from a media and advocacy perspective and develop media strategies in consultation with the National Project Directors and project staff. Support the project/programmes in implementing their media strategies.

Liaise with project staff and country office staff to develop partnership with individuals, groups and organizations whose support is necessary for achievement of advocacy and communication objectives.

Participate actively in the media focal points knowledge networks. Fully understand corporate guidelines on public information and disseminate the information to office staff in an effective manner.

Participate in the Inter Agency media/advocacy activities and ensure UNDP’s proactive support to the RC functions related to the media and advocacy.

Enhanced presence of UNDP in media.

Cultivate a strong working relationship with a wide range of media organizations (local and foreign newspapers, radio, TV networks, web portals etc.) to ensure timely effective coverage of UNDP events.

Plan creative media activities to capitalize on the important occasions e.g. UN special days, conferences, workshops, seminars etc. Arrange visits of media groups to important sites where UNDP had accomplished results.

Synthesize results of UNDP’s work to make it understandable to senior policy makers and common people. Translate these results into media friendly information and project it through appropriate channels.

Undertake assessment of media/advocacy activities and advise the staff concerned to improve.

Development of effective tools/job aids for media coverage.

Establish a network of all media/communication focal points from projects/programmes and put a system in place for regular information sharing with regard to media activities.

Prepare a comprehensive list of all media options in Pakistan with details on profile and contacts information.

Establish a user-friendly tracking system to record electronically UNDP presence in media. Put in place an archiving system/preferably accessible through UNDP website.

Set up a photo library with a collection of representative pictures of UNDP’s work.

Timely reporting to senior management regarding media coverage and opportunities.

Prepare periodic media coverage reports, preferably quarterly, for the senior management.

Share the report in appropriate forum in the office.

Make effective presentations on media related issues.

Post the reports on UNDP website in an effective manner

Must Degree Degree Level Country Description
YesMastersMasters DegreeMaster’s degree in social sciences, preferably in a field related with public information.

Must Title Level Description
YesCorporate Excellent  Demonstrates commitment to UNDP’s mission, vision and values. Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability
YesTechnical/Functional Excellent  Builds strong relationships with partners and clients, using interpersonal skills. Proactive approach in delivering outputs and anticipating opportunities for organization image building. Strong sense of visual images that convey human development themes and messages. Ability to simplify complex organizational processes and results to translate it into media friendly information content. Contributes to teamwork and builds morale. High quality use of computer literacy Effective communication skills in English and Urdu Ability to manage stress and meet deadlines. Supporting and helping other team members through knowledge sharing and extending assistance. Capacity to continuously enhance learning. Support managerial capacity in terms of drafting TORs, contractual processes and work monitoring of short-term service providers.